What is AI visibility?

How often and how favorably AI engines like ChatGPT, Perplexity and Gemini name your brand when users ask questions in your category — the AI-era equivalent of search ranking.

How do I check if ChatGPT mentions my brand?

Ask it your category's buying-intent questions several times and note whether you're named — but because answers vary, a reliable read means many prompts across engines, aggregated. A free visibility check does this for you.

Why do AI answers keep changing?

Large language models are probabilistic, so the same prompt can return different brands. That's why AI visibility is measured across many runs, not a single lookup.

How to measure your brand's AI visibility

"Does ChatGPT recommend us?" is the right question — but a yes/no answer isn't useful. To actually improve, you need to turn <strong>AI visibility</strong> into metrics you can baseline and track. Here's what to measure and how to do it reliably.

What AI visibility actually is

AI visibility is how often, and how favorably, AI engines name your brand when people ask buying-intent questions in your category. It's the AI-era equivalent of ranking — except instead of a position on a page, it's your presence inside a synthesized answer.

The metrics that matter

Presence rate — of all the relevant prompts, what share of answers name you at all.
Share of voice — how often you're named versus each competitor.
Cited sources — which URLs the engine pulled from (Perplexity and Gemini expose these), so you know where mentions come from.
Gaps — prompts and sources where competitors appear and you don't. This is your to-do list.
Sentiment — when you are named, is it positive, neutral or negative?

Why one check isn't enough

AI answers are <strong>probabilistic</strong> — ask the same question twice and you can get different brands. So a single query tells you almost nothing. Real measurement means running many relevant prompts, across multiple engines, several times each, and aggregating. One lucky mention isn't visibility; a stable presence rate is.

How to measure it

List the buying-intent prompts your customers actually ask ("best X for Y", "alternatives to Z", "top tools for…").
Run them across ChatGPT, Perplexity and Gemini — several runs per prompt.
Record whether your brand and each competitor is named, and capture the cited sources.
Aggregate into presence rate, share of voice and a gap list.
Re-measure on a schedule — visibility shifts as models update and new sources appear.

You can do this by hand for a few prompts, but it gets tedious fast and one-off snapshots miss the trend. A tool automates the sampling and tracks it over time.

Get your baseline

Run a free AI visibility check to get your presence rate, share of voice against competitors, and the exact sources AI cites in your niche — a baseline you can improve against.