Citenzo
Case studies

AI visibility, before & after

A case study should show a real change you can measure — presence in AI answers before, and after. Citenzo is young, so instead of dressing up numbers we can't yet prove, here's exactly how the method works, walked through on a representative example.

We publish real customer results here as they come in — with the client's consent, or fully anonymized. Want to be one of the first? Tell us about your brand.

The method, in four steps

Every engagement runs the same loop. It's measured, not guaranteed — because AI answers are probabilistic, we baseline, act, and re-measure across many runs.

1

Baseline

Ask the engines the buying-intent questions your customers ask — repeatedly — and record who gets named, how often, and from which sources.

2

Find the gaps

Pinpoint the exact prompts and sources where a competitor is cited and you aren't. That gap list becomes the roadmap.

3

Get mentioned

Earn genuine, disclosed presence on those gap sources — roundups, reviews, communities, PR — so the engines have something to pull.

4

Re-measure

Run the same prompts again and confirm the lift in presence rate and share of voice — the proof the work moved the answer.

Illustrative example

A worked walkthrough

Representative of a typical engagement — the shape of the numbers and the moves, not a specific client's data.

A mid-market project-management SaaS · 12 tracked buying-intent prompts · ChatGPT, Perplexity, Gemini & Google AI
Before · baseline
Presence rate12%
Share of voice#4 of 5
Named in AI OverviewsRarely
Cited sources working for them1 of 6
After · ~8 weeks
Presence rate34%
Share of voice#2 of 5
Named in AI Overviews2 key prompts
Cited sources working for them5 of 6

What closed the gap

  • Inclusion in two "best project management tools" roundups the engines already cited
  • A push for genuine, recent reviews on the category review sites AI leans on
  • Helpful, on-topic presence in the community threads buyers were reading
  • One data-led PR piece worth citing — then re-measured to confirm the lift

What every case study measures

The same metrics your Citenzo dashboard tracks — so "we got mentioned" becomes a number you can watch.

Presence rate

Of all your tracked prompts, the share of AI answers that name you at all.

Share of voice

How often you're named versus each competitor across the same prompts.

Cited sources

The exact pages engines pull from — so every win is traceable to a source.

Sentiment

When you are named, whether the mention is positive, neutral or negative.

Gap closure

The prompts and sources that flipped from "competitor only" to "us too".

Trend

The movement over time — because one lucky mention isn't visibility, a stable lift is.

Be one of our first case studies

Run the method on your brand with us. If it moves your AI visibility — and it's measured, so you'll know — we'd love to feature the result, with your consent or fully anonymized.

Scanning the signal…