GEO Glossary
Plain-English definitions of the generative engine optimization and AI-visibility terms you'll run into — from GEO and AEO to AI crawlers, llms.txt and share of voice.
Get Mentioned
Citenzo's service for buying placements — a mention and link — on the trusted sites AI engines cite, so AI starts recommending you too.
Read definition GEOGenerative Engine Optimization (GEO)
The practice of getting your brand recommended and cited by AI answer engines like ChatGPT, Perplexity and Gemini.
Read definition TrackingAI Visibility
How often and how favorably AI engines name your brand when people ask questions in your category — the AI-era equivalent of search ranking.
Read definition Get MentionedCitenzo AI Recs
Citenzo's own intelligence layer that rates each placement site for one goal — getting you cited by AI — from Top pick down to Avoid. It's on your side, so it flags weak and risky sites, not just good ones.
Read definition AEOAnswer Engine Optimization (AEO)
Optimizing your content to be the answer that AI engines and featured snippets give, rather than a link in a list.
Read definition ReportsShare of Voice (AI)
How often AI names your brand versus each competitor across the prompts you track.
Read definition Get MentionedPlacement Types
The main ways a paid mention gets published — guest post, sponsored article, PR syndication or link insertion. Each differs in control, permanence and price.
Read definition GEOllms.txt
A markdown file at your site root that tells AI engines what your site is and which pages matter most.
Read definition Get MentionedCitation Flow (CF)
A Majestic score (0–100) for how many links point to a page — the quantity side of its backlink profile.
Read definition Get MentionedDofollow / Nofollow
Whether a link passes SEO value (dofollow) or tells search engines to ignore it for ranking (nofollow).
Read definition Get MentionedDomain Age
How long a website's domain has existed, in years. Older domains are generally seen as more established and trusted.
Read definition Get MentionedDomain Authority (DA)
A Moz score from 0 to 100 predicting how well a site ranks in Google. Higher = better.
Read definition Get MentionedDomain Rating (DR)
An Ahrefs score from 0 to 100 for how strong a site's backlink profile is. Higher = more authority.
Read definition Get MentionedOrganic Keywords (KW)
How many search terms a site already ranks for in Google. More keywords means more real search traffic.
Read definition Get MentionedReferring Domains (RD)
The number of different websites that link to a site. More unique domains usually means more authority.
Read definition Get MentionedSpam Score
A Moz score from 0 to 17 estimating how spammy a site looks. Lower is safer; high scores are a warning.
Read definition Get MentionedToxic Backlinks
Low-quality, spammy or manipulative links pointing at your site — the kind a competitor's negative-SEO attack or an old bad campaign leaves behind. Usually harmless, occasionally worth disavowing.
Read definition Get MentionedTrust Flow (TF)
A Majestic score (0–100) for the quality of the sites linking to a page — how trustworthy its backlinks are.
Read definition TrackingBuying-Intent Prompt
A question a potential customer asks an AI engine when they're close to choosing — the prompts where being recommended matters most.
Read definition ReportsPresence Rate
Of all the relevant prompts you track, the share of AI answers that name your brand at all.
Read definition GEOAI Crawler
An automated bot that fetches web pages on behalf of an AI product — to train a model, index pages, or read a page live for a user.
Read definition GEOCitability
How easy a page is for an AI engine to quote and attribute — driven by clear answers, structure, schema and freshness.
Read definition GEOCrawlability
Whether bots can fetch, read and index your pages. If AI can't crawl you, it can't cite you.
Read definition GEOGPTBot
OpenAI's web crawler that gathers content to train and improve its models. Controlled via robots.txt.
Read definition GEOGrounding
When an AI engine bases its answer on retrieved sources rather than only its training data — the mechanism that produces citations.
Read definition GEORetrieval-Augmented Generation (RAG)
A technique where an AI model retrieves relevant documents at answer time and generates its response from them — the basis for cited AI answers.
Read definition GEOrobots.txt
A file at your site root that tells crawlers — including AI crawlers — which parts of your site they may access.
Read definition GEOStructured Data (Schema)
Machine-readable markup — usually JSON-LD — that describes your content so engines parse and attribute it precisely.
Read definition AEOAI Overview
Google's AI-generated answer shown at the top of some search results, which summarizes and cites sources instead of just listing links.
Read definitionNew to all this? The GEO Guide walks through it end to end.
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