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GEO Glossary

Buying-Intent Prompt

A question a potential customer asks an AI engine when they're close to choosing — the prompts where being recommended matters most.

A buying-intent prompt is the kind of question a buyer asks AI when they're evaluating options — 'best X for Y', 'alternatives to Z', 'top tools for…'. These are the moments where an AI recommendation directly influences a purchase, so they're the prompts GEO focuses on.

Mapping the buying-intent prompts in your category is the starting point for measuring AI visibility: they define which answers you want to be named in.

Scanning the signal…