CitenzoOrganic Keywords (KW)
How many search terms a site already ranks for in Google. More keywords means more real search traffic.
Organic keywords is the number of distinct Google searches a site shows up for in the unpaid results. A site ranking for thousands of keywords is clearly getting real search traffic and is seen as relevant by Google — a good sign the placement will be seen by actual readers.
Pair it with the traffic figure: lots of keywords and traffic means a genuinely active site, not an empty one built just to sell links.